Labeling Trends in Coffee Packaging

Coffee is king in America, with 400 million cups of coffee consumed every day in this country. 49% of coffee drinkers would rather give up their cell phone for a month than go without coffee. 52% of coffee drinkers would rather go without a shower in the morning than give up coffee. That’s right; Americans are obsessed with their daily cup of joe. We see that reflected in the brand variety in supermarkets and in corner cafes with their own signature blends.

But that’s ok, because we’ve got the goods on how you can make your coffee brand stand out from all the rest. Like many other products on the shelves, many consumers will choose their coffee brand based on the product label. Marketing experts agree that factors such as label text, design and color all impact customers’ buying behavior.

So let’s talk design strategy and get that java into your customer’s cup! Here are a few of our favorite custom label styles:

Minimalist

A minimalist tends to remove everything but the necessary. Simple and clean is the key, and that’s what draws the eye. Minimalist designs convey the message that your brand is cool, modern and chic. The use of white space and bold typography is a great way to improve readability and focus on your brand first and foremost.

Nostalgic

We love the vintage printed label as it points us back to the origins of a good cup of coffee in America. It gives consumers an old-school feeling, which can be comforting and familiar. Look for classic lettering and vintage rubber stamp styling in shades such as tan, deep red, chocolate brown, and lemon yellow.

Elegant

If you have an exceptionally high quality product and want to reach the luxury market, you’ll need an exceptional product label. Gold foil and ink, simple, bold typeface, black background or embellishments, all of these elements create a luxurious, exclusive impression.

Folkloric

There’s something really special about letting your customers know where their coffee comes from, such as Central and South America, the South Pacific and Africa. A beautiful printed sticker that carries folkloric art and typography from the origin country is memorable and looks great on a kitchen counter.

At The Label Shop, we print high quality digital custom coffee bag labels. Upload your design for fast approval or ask us how we can design it for you! Our label printing turn-around times are lightning fast and, as always, we offer free shipping on all U.S. orders. Time to pull out the stops and let the creativity pour out. Get in touch and we can help!